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Asia branding

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Asia branding

SOB; 199503670; Hospitality Management And Marketing; Ramadan, Zahy; Abosag, Ibrahim; zr950367@lau.edu.lb; Lebanese American University
URI: http://hdl.handle.net/10725/9848
URL: https://www.researchgate.net/profile/Ibrahim_Abosag/publication/310264252_Understanding_Online_Brand_Relationships_in_Western_Asia_The_Case_of_Lebanon_and_Saudi_Arabia/links/582ae37a08ae138f1bf40e35/Understanding-Online-Brand-Relationships-in-Western-Asia-The-Case-of-Lebanon-and-Saudi-Arabia.pdf

Citation:

Ramadan, Z., & Abosag, I. (2017). Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia. In Asia Branding: Connecting Brands, Consumers and Companies. Palgrave Macmillan, UK.

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