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Consumer Behavior

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Consumer Behavior

SOB; 199503670; Hospitality Management And Marketing; Ramadan, Zahy B.; Abosag, Ibrahim; zr950367@lau.edu.lb; Lebanese American University
URI: http://hdl.handle.net/10725/9840
URL: https://www.intechopen.com/books/consumer-behavior-practice-oriented-perspectives/the-mystique-of-customers-saturation-in-online-brand-communities
DOI: http://dx.doi.org/10.5772/intechopen.69193

Citation:

Ramadan, Z. B., & Abosag, I. (2017). The Mystique of Customers’ Saturation in Online Brand Communities. In Consumer Behavior-Practice Oriented Perspectives. InTech.

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