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Marketing Strategy in the Age of the Omni-Moment of Truth

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Marketing Strategy in the Age of the Omni-Moment of Truth

SOB; 199503670; Hospitality Management And Marketing; zr950367@lau.edu.lb; Ramadan, Zahy B.; Lebanese American University
URI: http://hdl.handle.net/10725/9838
URL: https://dl.acm.org/citation.cfm?id=3265213

Citation:

Ramadan, Z. B. (2018). Marketing Strategy in the Age of the Omni-Moment of Truth.

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