Advances in consumer research

Farah, Maya F.; Ramadan, Zahy

Advances in consumer research

Title: Advances in consumer research;
The rise of the impulsive shopper

Farah, Maya F.; Ramadan, Zahy; SOB; 199705300; 199503670; Department of Hospitality Management and Marketing (HMKT); MFarah@lau.edu.lb; zahy.ramadan@lau.edu.lb; Lebanese American University

URI: http://hdl.handle.net/10725/7781

URL: http://acrwebsite.org/volumes/1024296/volumes/v45/NA-45

Abstract:

The Amazon Dash Button technology allows customers to remotely reorder products by the mere press of a button. To investigate the impact of this tech disruption on the consumer journey, a survey was completed by 630 U.S. Dash Button users. The findings show that its usage significantly affects shopping impulsiveness.

Citation:

Farah, M., & Ramadan, Z. (2017). The Rise of the Impulsive Shopper: the Case of the Amazon Dash Button. ACR North American Advances. Duluth, MN : Association for Consumer Research.