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SOB - Scholarly Publications: Recent submissions

  • Djoundourian, Salpie; Raad, Elias A.; SOB; 199490100; 199590190; Department of Economics (ECON); sdjindran@lau.edu.lb; eraad@lau.edu.lb
    The study evaluates the key performance indicators of the banking sector in post-war Lebanon, in an attempt to assess the efficiency of the sector in producing the conventional outputs. Using data from 1993 to 2002, we ...
  • Assaker, Guy; Assad, Tony; Hallak, Rob; Assaf, A. George; SOB; 199635060; 198790050; Department of Hospitality Management and Marketing (HMKT); guy.assaker@lau.edu.lb; tassad@lau.edu.lb
    This study validates an interesting model of destination image (DI), tourist satisfaction, and loyalty across gender and age. We confirm that DI predicts satisfaction and has a significant direct and indirect effect on ...
  • Assaker, Guy; El-Haddad, Rania; Hallak, Rob; SOB; 199635060; 201001437; Department of Hospitality Management and Marketing (HMKT); guy.assaker@lau.edu.lb; rania.elhaddad@lau.edu.lb
    This study examines the causal relationship between consumers’ price fairness perceptions and behavioral intentions in the context of online hotel bookings. Using a cross-sectional sample of 506 customers of a budget hotel ...
  • Assaker, Guy; Hallak, Rob; Lee, Craig; SOB; 199635060; Department of Hospitality Management and Marketing (HMKT); guy.assaker@lau.edu.lb
    Drawing on theories from environmental psychology, social psychology, and entrepreneurship, this study examines a nonrecursive (simultaneous equation) model of entrepreneurs’ place identity, entrepreneurial self-efficacy, ...
  • Assaker, Guy; Huang, Songshan (Sam); Weiler, Betty; SOB; 199635060; Department of Hospitality Management and Marketing (HMKT); guy.assaker@lau.edu.lb
    This study examined the effects of both cognitive and affective tour guide interpretation outcomes on tourist satisfaction and behavioral intention in a heritage tourism context. Data were collected via a survey of 282 ...
  • Assaker, Guy; SOB; 199635060; Department of Hospitality Management and Marketing (HMKT); guy.assaker@lau.edu.lb
    This study presents a hierarchical model of a country’s destination image (DI). The model is empirically tested in the context of Australia as a tourism destination. Data were collected from 600 residents in four countries ...
  • Assaker, Guy; Kim, Sangkyun; SOB; 199635060; Department of Hospitality Management and Marketing (HMKT); guy.assaker@lau.edu.lb
    This study aims to empirically examine the antecedents of film tourism experience associated with a serialized TV drama. Drawing on film tourism and media-communication studies, a theoretical model for the causal ...
  • Assaker, Guy; Hallak, Rob; Vinzi, Vincenzo Esposito; O'Connor, Peter; SOB; 199635060; Department of Hospitality Management and Marketing (HMKT); guy.assaker@lau.edu.lb
    Growth in tourism has resulted in escalating competition among destinations. Understanding destination competitiveness and its determinant factors is thus critical to tourism researchers and policy makers. Using partial ...
  • Assaker, Guy; Hallak, Rob; SOB; 199635060; Department of Hospitality Management and Marketing (HMKT); guy.assaker@lau.edu.lb
    This study examines segmentation of the Mediterranean travel market based on 450 European subjects who visited Mediterranean destinations during 2009. Using cluster, chi-square, and analysis of variance, the results indicated ...
  • Assaker, Guy; Hallak, Rob; SOB; 199635060; Department of Hospitality Management and Marketing (HMKT); guy.assaker@lau.edu.lb
    This study investigates the moderating effects of tourist novelty-seeking tendencies on the relationships among destination image, satisfaction, and short- and long-term revisit intentions. Using survey data collected in ...
  • Assaker, Guy; Hallak, Rob; O'Connor, Peter; SOB; 199635060; Department of Hospitality Management and Marketing (HMKT); guy.assaker@lau.edu.lb
    This study profiles small and medium tourism enterprises (SMTEs) according to their level of support for local communities in order to investigate the relationship between such support and enterprise performance. Cluster ...
  • Karkoulian, Silva; Assaker, Guy; Hallak, Rob; SOB; 199635060; 198203940; Department of Hospitality Management and Marketing (HMKT); skarkoul@lau.edu.lb; guy.assaker@lau.edu.lb
    The extensive efforts on soliciting organizational justice for employees and sustaining this justice throughout the organization have turned justice into a vital component of the organizational culture and structure. ...
  • Assaker, Guy; do Valle, Patricia Oom; SOB; 199635060; Department of Hospitality Management and Marketing (HMKT); guy.assaker@lau.edu.lb
    Although the number of empirical applications of partial least–squares structural equation modeling (PLS-SEM) in tourism has increased in the last two years, Assaker, Huang, and Hallak have conducted the only assessment ...
  • Assaker, Guy; Howat, Gary; SOB; 199635060; Department of Hospitality Management and Marketing (HMKT); guy.assaker@lau.edu.lb
    Drawing on the literature on service quality, value, satisfaction, and loyalty, the present study assumes a hierarchical, multidimensional scheme for perceived quality focussing on four process dimensions of service quality. ...
  • Assaker, Guy; Hallak, Rob; SOB; 199635060; Department of Hospitality Management and Marketing (HMKT); guy.assaker@lau.edu.lb
    This study examines differences between family-owned and non-family-owned small and medium tourism enterprises (SMTEs) operating in regional tourism destinations. The research focuses on SMTE owners' commitment to stay in ...
  • Assaker, Guy; Songshan, Huang; Hallak, Rob; SOB; 199635060; Department of Hospitality Management and Marketing (HMKT); guy.assaker@lau.edu.lb
    Partial least squares structural equation modeling (PLS-SEM), as an alternative technique to traditional covariance-based structural equation modeling (CB-SEM), offers greater flexibility with regard to data assumptions ...
  • Assaker, Guy; Hallak, Rob; O'Connor, Peter; SOB; 199635060; Department of Hospitality Management and Marketing (HMKT); guy.assaker@lau.edu.lb
    Drawing on literature on tourism, entrepreneurship, and family businesses, this research uses a structural model to examine the relationship between entrepreneurial self-efficacy (ESE) and enterprise performance. Based ...
  • Assaker, Guy; Hallak, Rob; SOB; 199625060; Department of Hospitality Management and Marketing (HMKT); guy.assaker@lau.edu.lb
    Drawing on the literature on visitor satisfaction, return likelihood, and customer segmentation, this study applies a Chi-square Automatic Identification Detector segmentation technique to segment European visitors on their ...
  • Assaker, Guy; Hallak, Rob; SOB; 199635060; Department of Hospitality Management and Marketing (HMKT); guy.assaker@lau.edu.lb
    This study examines the predictive relationships between tourism supply factors and tourism demand. Based on data from 154 countries, partial least squares path modeling (PLSPM) was used to test a predictive model that ...
  • Assaker, Guy; El-Haddad, Rania; SOB; 199635060; 201001437; Department of Economics (ECON); guy.assaker@lau.edu.lb; rania.elhaddad@lau.edu.lb
    Previous literature has shown that important variations exist over time regarding the extent to which visitors make return trips to tourist destinations. This paper provides an analytical framework to account for time ...

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