Farah, Maya F.; Ramadan, Zahy; SOB; 199705300; 199503670; Department of Hospitality Management and Marketing (HMKT); MFarah@lau.edu.lb; zahy.ramadan@lau.edu.lb; Lebanese American University (Association for Consumer Research.Duluth, MN, )
The Amazon Dash Button technology allows customers to remotely reorder products by the mere press of a button. To investigate the impact of this tech disruption on the consumer journey, a survey was completed by 630 U.S. ...