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SOB - Scholarly Publications: Recent submissions

  • Test-LDAP 
    Sayah, Joseph; Sayah, Joseph; SAS; 200801156; Communication Arts; joseph.sayah@lau.edu.lb; Lebanese American University
    Test
  • Testing Of Capstones -11Feb2020 
    Sayah, Joseph; SOB; 200801156; Finance And Accounting; Frahoud, Omar; joseph.sayah@lau.edu.lb
  • Untitled 
    Doctor of Pharmacy; N/A; N/A; Lebanese American University
  • Untitled 
    Doctor of Pharmacy; N/A; N/A; Lebanese American University
  • Untitled 
    Doctor of Pharmacy; N/A; N/A; Lebanese American University
  • Untitled 
    Doctor of Pharmacy; SAS; Art And design; Lebanese American University
  • Innovations in computing sciences and software engineering 
    SOB; 200301034; Information Technology And Operations Management; Kouatli, Issam; issam.kouatli@lau.edu.lb; Lebanese American University (Springer Science+Business MediaDordrecht, )
  • Fuzzy systems and data mining IV 
    SOB; 200301034; Information Technology And Operations Management; Kouatli, Issam; Abdallah, Skander Ben; issam.kouatli@lau.edu.lb; Lebanese American University (IOS PressAmsterdam, Netherlands, )
  • Fuzzy Volatility Effect on Major Projects Timing 
    Kouatli, Issam; Abdallah, Skander Ben (IEEEPiscataway, N.J., )
    We determine the real option value and the optimal launching time of a major project when the project present value follows a stochastic process with fuzzy volatility, and the project has to be delayed until it is deemed ...
  • Fuzzy systems and data mining IV 
    SOB; 200301034; Information Technology And Operations Management; Kouatli, Issam; issam.kouatli@lau.edu.lb; Lebanese American University (IOS PressAmsterdam, Netherlands, )
    Type-2 sets are the generalized “fuzzified” sets that can be used in the fuzzy system. Unlike type-1 fuzzy sets, Type-2 allow the fuzzy sets to be “fuzzy” rather than the crisp definition of the set. Although this would ...
  • The contemporary definition of university social responsibility with quantifiable sustainability 
    Kouatli, Issam
    Purpose The university social responsibility (USR) is still in embryonic stage compared to corporate social responsibility (CSR) which is still debatable by researchers. The purpose of this paper is to propose the ...
  • Fuzzimetric employee evaluations system (FEES) 
    Kouatli, Issam
    Employee performance evaluations are one type of decision-making process that is embedded with uncertainty and ambiguity before concluding the final index. After reviewing different approaches to achieving such target, ...
  • Emotions in the cloud 
    Kouatli, Issam
    In spite of the rational reasoning of the low financial impact of cloud computing, clients (other businesses) lack the desire to join the cloud due to a number of determinants that will be reviewed in this paper. Emotional ...
  • Asia branding 
    SOB; 199503670; Hospitality Management And Marketing; Ramadan, Zahy; Abosag, Ibrahim; zr950367@lau.edu.lb; Lebanese American University (PalgraveLondon, )
  • Value and relevance of customer endorsed Facebook advertising and social network satisfaction 
    Ramadan, Zahy; Abosag, Ibrahim; Baker, Tom
  • Consumer Behavior 
    SOB; 199503670; Hospitality Management And Marketing; Ramadan, Zahy B.; Abosag, Ibrahim; zr950367@lau.edu.lb; Lebanese American University (InTechRijeka, Croatia, )
  • Marketing Strategy in the Age of the Omni-Moment of Truth 
    SOB; 199503670; Hospitality Management And Marketing; zr950367@lau.edu.lb; Ramadan, Zahy B.; Lebanese American University (Independently published, )
  • Saturated Nation in Social Networking Sites 
    Ramadan, Zahy; Abosag, Ibrahim (SpringerCham, )
    Social media today is highly sought after by marketers as it is being hailed as the turning point in how brands will be marketed (Owyang et al. 2009; Qualman 2010; Li and Bernoff 2011). Nonetheless, a careful evaluation ...
  • Mobile-banking adoption 
    Farah, Maya F.; Junaid, Muhammad; Hasni, Shahid
    Purpose The purpose of this paper is to study the important factors which help explain consumer intention and use behavior in mobile banking (m-banking) adoption. All constructs of the unified theory of acceptance and use ...
  • Typology of social media followers 
    Ramadan, Zahy; Farah, Maya F.; Dukenjian, Armig
    Purpose Luxury brands tend to be hesitant in adopting social media. This matter has created an imminent need to understand the different types of online luxury followers so as to help luxury brands communicate effectively ...

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