Dagher, Grace; Kalliny, Morris; Minor, Michael S.; SOB; 199709080; Department of Management Studies (MNGT); grace.dagher@lau.edu.lb; Lebanese American University (American Marketing AssociationChicago, )
The purpose of this study is to compare television advertisements in several Arab countries (Saudi Arabia, Egypt, and Lebanon) and the United States. We fulfill this objective by conducting a television advertisement content ...