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Adnan Kassar School of Business: Recent submissions

  • Asia branding 
    SOB; 199503670; Hospitality Management And Marketing; Ramadan, Zahy; Abosag, Ibrahim; zr950367@lau.edu.lb; Lebanese American University (PalgraveLondon, )
  • Value and relevance of customer endorsed Facebook advertising and social network satisfaction 
    Ramadan, Zahy; Abosag, Ibrahim; Baker, Tom
  • Consumer Behavior 
    SOB; 199503670; Hospitality Management And Marketing; Ramadan, Zahy B.; Abosag, Ibrahim; zr950367@lau.edu.lb; Lebanese American University (InTechRijeka, Croatia, )
  • Marketing Strategy in the Age of the Omni-Moment of Truth 
    SOB; 199503670; Hospitality Management And Marketing; zr950367@lau.edu.lb; Ramadan, Zahy B.; Lebanese American University (Independently published, )
  • Saturated Nation in Social Networking Sites 
    Ramadan, Zahy; Abosag, Ibrahim (SpringerCham, )
    Social media today is highly sought after by marketers as it is being hailed as the turning point in how brands will be marketed (Owyang et al. 2009; Qualman 2010; Li and Bernoff 2011). Nonetheless, a careful evaluation ...
  • Mobile-banking adoption 
    Farah, Maya F.; Junaid, Muhammad; Hasni, Shahid
    Purpose The purpose of this paper is to study the important factors which help explain consumer intention and use behavior in mobile banking (m-banking) adoption. All constructs of the unified theory of acceptance and use ...
  • Typology of social media followers 
    Ramadan, Zahy; Farah, Maya F.; Dukenjian, Armig
    Purpose Luxury brands tend to be hesitant in adopting social media. This matter has created an imminent need to understand the different types of online luxury followers so as to help luxury brands communicate effectively ...
  • All in the value 
    Ramadan, Zahy Bashir; Abosag, Ibrahim; Zabkar, Vesna
    Purpose The purpose of this study is to test such effects on brands’ relationships and the perceived value of advertising. Social advertising featuring endorsed brands has significantly grown in the past few years. Companies ...
  • Fashionable stereotypes and evolving trends in the United Arab Emirates 
    Ramadan, Zahy B.
    Abayas, predominantly stereotyped as religious and conservative outfits, have experienced a significant transformation in the last few years in the Middle East, shifting from a plain and demure garment that signified ...
  • The gamification of trust 
    Ramadan, Zahy
    Purpose China is establishing a social credit rating system with the aim to score the trust level of citizens. The scores will be based on an integrated database that includes a vast range of information sources, rating ...
  • Examining the dilution of the consumer-brand relationship on Facebook 
    Ramadan, Zahy
    Purpose Brands have been progressively using social networking sites, namely, Facebook, as part of their strategy to engage their consumers and ultimately build long-term relationships with them. Nonetheless, with the ...
  • My flowers 
    SOB; 200201315; Management Studies; walid.touma@lau.edu.lb; Touma, Walid Rachid; Lebanese American University (SAQILondon, )
  • Clustering/partitioning algorithms and comparative analysis 
    Touma, Walid Rachid (University of Texas at Austin, )
  • The dynamics of the computer industry 
    SOB; 200201315; Management Studies; walid.touma@lau.edu.lb; Touma, Walid Rachid; Lebanese American University (Springer Science+Business MediaNew York, )
  • The role of development in promoting environmental awareness 
    Djoundourian, Salpie
  • The Bitcoin standard 
    SOB; 200905039; Economics; saifedean.ammous@lau.edu.lb; Ammous, Saifedean; Lebanese American University (John Wiley & Sons, Inc.Hoboken, New Jersey, )
  • Too much aid will hobble Arab spring 
    Ammous, Saifedean
  • Now for an Arab economic revolution 
    Ammous, Saifedean
  • Arab corporatism 
    Ammous, Saifedean H. (The Economic Research ForumDokki, Giza, )
  • Alternative energy science and policy 
    Ammous, Saifedean H. (Columbia University, )
    This dissertation studies the science and policy-making of alternative energy using biofuels as a case study, primarily examining the instruments that can be used to alleviate the impacts of climate change and their relative ...

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